Dasani Sparkling
Dasani was launching their new product, Dasani Sparkling and looked to Irban to help them promote this new product. The strategy revolved around taking a break for me time. We created static content, video content and Dasani's first carousel ad.
Dasani Evergreen
We were also tasked with creating evergreen content for Dasani. The first project is for DrinkUp which is an initiative that encourages peoples to drink more water and be more active. The second project is to create awareness around their PlantBottle. Dasani bottles are made from up to 30% plant-based material which makes a huge impact on our environment. This series shows how 30% is a big deal by telling the fact using only 30% of the image.