Alterra Partnership

With ski season approaching, TRUBAR worked to get stocked in Alterra Mountains. Our job on social was to tease the partnership, launch it, and then create content to keep momentum through the season. The only snag? Ski season had a rocky start in 2025, and it was unseasonably warm and wet, making skiing impossible. So how would we get content? With a little help from AI. The images here are created using AI and followed by the creators we hired to execute concepts once ski season was underway.