BITE ME

In summer 2025 TRUBAR was launching a new campaign called BITE ME. It played into the “stick it to them” attitude of the brand and their founder and the unexpected flavors of their bars. What did Erica have to say to anyone who told her protein bars couldnt taste good and she couldnt succeed? BITE ME. On social, we utilized a mix of campaign assets, uniquely organic content, and creators.