National Espresso Day
National Espresso Day was coming up and Dunkin' was looking for a way to engage consumers without spending media dollars. We came up with the espresso your love activation. I advance of the holiday, we shared an image with an ode to espresso. We asked our followers to share their own in the comments.
Surprise & Delight
On National Espresso Day we shared two videos that highlighted two of our fans' love notes. We tagged them in the copy so they could see their personalized video.
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