Huddle House

Q4 - Engagement doubled on Instagram and TikTok drove the highest total engagement of any platform. The influencer strategy successfully pivotedto prioritize Millennials, who emerged as the strongest performing creator demographic. Instagram momentum accelerated: views doubled YoY, organic engagement rate increased PoP, and followers grew by +2.6K. which is 14X Benchmark and 1421% increase in followers for W3 2026