As a beauty brand, being authentic and informational is key. John Frieda challenged us to balance product and information with visual transformations. Monthly content included a variety of static and video posts. We got to work with celebrities, influencers, models and the girl-next-door (because she has good hair).

Hey guys! This John Frieda Hair Care Day 2 Revival Smoothing Dry Oil has been really good to minimize frizz and smooth my hair on the days I don't wash. It's lightweight and adds shine to my day-old hair without looking oily.