Leslies Content Series
Developed multiple content series around their education based pillars. It started with “infotainment” where we delivered chemical and maintenance information through quiz style formats to drive engagement and participation. Packaging these “boring” facts in a fun way resonated with our facebook and twitter audiences, quickly becoming top performers. We repeated the quiz formats over a year period, optimizing learnings and adapting to any audience fatigue.From there, we started exploring more tips and tricks in platform specific visuals, launching our debunking pool hacks series on Reels.
NCL
Due to the volume of organic content on NCL, we developed a variety of templated and thematic series that allowed us to efficiently ideate and update new pieces each month. This included things like itinerary features, ship facts and features, cruising tips, and gamified content. Some of these series, especially video content around ship specifics and ports, were fueled by the bigger brand story of what sets NCL apart from competitors and their brand messaging of cruising your way. These then became standard on our production shot lists to fuel future content.
