SUNNYD

• Best quarter to date across all metrics; hit stretch goals on brand content, 200% to influencer benchmarks
• Organic brand content up 57% in views, 27% in engagements
• Influencer: 2x benchmark for views and engagements, 7.4% engagement rate, 9.36% on comments

• TikTok demo shift: 18-24 jumped from 30% to 49%; 35-44 dropped from 30% to 16%