Defying gravity and benchmarks
For the release of the second movie, we had a collab opportunity that was available exclusively at Target. Our limited edition box featured our pink and green bars and a bonus of one flavor to find which “side” you were on. We launched with a row takeover featuring videos but one continuous cover. We then sprinkled in a mix of influencer, creator and organic pieces throughout the period.
The results?
162K Impressions, 15k Engagements (9% ER) across 34 Posts
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